Tuesday, October 19, 2021

Sherwin-Williams picks Moonbeam as color of the year

Written by By Whitney Ellis, CNN Image Credit: Arne Sorenson for Sherwin-Williams and The Graf Foundation Sherwin-Williams says its new look will take time, creativity and “water consciousness.” The paint company’s outlook on color is to take account of the “modern aesthetic that is quite embedded in our culture now,” said Meredith Farr, Sherwin-Williams’ chief marketing officer, in a phone interview. A mix of nature

and modernity, she said, “The kind of colors we’re looking at, they really are in between right now.” Sherwin-Williams is projecting a boom in the demand for natural and earthy color — including mossy greens, orange citrus tones and sunny florals. The colors named today by the company as its hue of the year — “Moonbeam” and “Calamari” — fit those descriptors. Light green ‘Moonbeam’ will be used for many

architectural schemes in the year of its launch. Image Credit: Sherwin-Williams and The Graf Foundation According to Sherwin-Williams, Moonbeam, a deep green, will be used for architectural schemes in the year of its launch. It will make up an “integral” part of the theme of colors in home interiors. We are “challenged to be much more aware and environmentally conscious,” said Zaren Speer, Sherwin-Williams’ vice

president of global product development. She said that the company’s “visual assessment” process includes “water consciousness.” The color Moonbeam was selected because it will “trigger in people this desire to be connected to nature,” she said. Image Credit: Arne Sorenson for Sherwin-Williams and The Graf Foundation Calamari is a bright orange that adds a lighter tone to Sherwin-Williams’ hues. From a branding

perspective, as opposed to color, it reflects the company’s mission to “treat people with respect” and “live with confidence,” Speer said. Workers at the Holzel Fish Company in the Netherlands use reflectors to reflect sea water. Image Credit: Jacqueline Rong The color “Sunrise,” chosen to represent warm and sunny dyes in nature, appears in advertisements and galleries. In the second half of the year, the company

will embark on a grass roots “planting” initiative, leading to a series of art events in cities around the world. Large-scale activity “transcends looking at this as color science,” Farr said. “This is a lifestyle, it’s a movement.”

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